‘Hallyu’ Dan Impaknya Terhadap Pensijilan Halal Makanan Korea Di Malaysia: Suatu Penelitian
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Keywords

Korean food
Muslim consumer
restaurant
halal certification
‘hallyu’

How to Cite

Mohd Amin, A.- ’Uyuna, & Zakaria, Z. (2021). ‘Hallyu’ Dan Impaknya Terhadap Pensijilan Halal Makanan Korea Di Malaysia: Suatu Penelitian: ‘Hallyu’ and Its Impact Towards Halal Korean Food Certification in Malaysia: A Review. HALAL REVIEWS, 1(2), 1–9. Retrieved from https://halal-reviews.com/index.php/journal/article/view/8

Abstract

'Hallyu' has created a unique phenomenon that has had a massive influence on people all over the world. Korean influence had such a huge impact to the global society that Chinese media coined the term ‘hallyu’ to express it. Malaysia was also affected by the growth of Korean cultural products, which were widely welcomed by Malaysians, especially the younger generation. The purpose of this article is to learn about the evolution of Korean cuisine and the application of halal in Korean food establishments in Malaysia. This study has used a qualitative research method by conducting several interview sessions with Korean food restaurant operators in Malaysia. Analysis shows that, 'hallyu' has had an impact on the country's socio-economic development, resulting in an increase in the number of halal certifications among Korean food establishments as it caters to Muslim consumers. Even though Korean food is founded by non-Muslim countries and uses non-halal raw materials, the process of ingredient modification and the willingness of food operators to comply with the stringent requirements of halal certification have contributed to the growth of halal food establishments in Malaysia. Muslim customers' understanding of the importance of always getting halal and good food (halalan tayyiban) is also vital in ensuring that halal certification is always upheld by the industry.

 

Abstrak

Hallyu’ telah mewujudkan fenomena luar biasa dan berjaya mempengaruhi kehidupan  masyarakat global. ‘Hallyu’merupakan istilah yang diberikan oleh sekumpulan wartawan dari negara China apabila mendapati impak pengaruh Korea kepada dunia sangat besar dan cepat sehingga menggelarkan fenomena Korea sebagai ‘hallyu’. Malaysia turut menerima tempias apabila perkembangan produk budaya Korea disambut baik khususnya generasi muda di Malaysia. Artikel ini bertujuan untuk mengetahui perkembangan makanan Korea dan pelaksanaan halal di premis makanan Korea di Malaysia. Kajian ini menggunakan penyelidikan secara kualitatif di mana kaedah temu bual bersama pengusaha restoran makanan Korea di Malaysia digunakan bagi mendapatkan input data. Hasil analisis menunjukkan ‘hallyu’ telah mempengaruhi sosioekonomi negara sehingga memberi kesan kepada jumlah peningkatan pensijilan halal di kalangan premis makanan Korea kerana menyasarkan pengguna Muslim sebagai pelanggan utama. Meskipun makanan Korea diasaskan oleh negara bukan Islam dan menggunakan bahan mentah yang tidak halal, proses ubahsuai ramuan dan faktor kesediaan pengusaha makanan untuk mematuhi keperluan khas pensijilan halal menyumbang kepada peningkatan jumlah premis makanan halal di Malaysia. Kesedaran pengguna Muslim untuk sentiasa mendapatkan makanan yang halal lagi baik (halalan tayyiban) juga memainkan peranan penting bagi memastikan kelestarian pensijilan halal sentiasa dimartabatkan oleh pihak industri. Kajian ini penting untuk masyarakat, khususnya pelanggan Muslim, kerana impak gelombang Korea masih berterusan sehingga hari ini dan memerlukan perhatian yang teliti terhadap status halal bagi setiap restoran makanan Korea baharu di Malaysia.

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